As a mentor for new Fredericksburg online business owners, I am mindful of how search engine dynamics affect home based business owners with online stores.
There are two schools of thought about negative reviews: To respond or not to respond.
In an article in the Direct Selling News, author Don Sorenson very effectively explains why responding to negative reviews may increase the harm to your online reputation. I believe the points that Mr. Sorenson makes regarding negative reviews are important for every Fredericksburg online seller.
I quote from Mr. Sorenson’s article:
‘When you see a negative review about your company the instinctive reaction is to post a response to set the record straight. I understand the human need to respond, but you have to consider Google’s point of view. Here’s why: Search engines rank various websites high for a few reasons, one of which is relevant content, especially when that content is updated on a regular basis.’
‘When you post a comment on a website, you are in effect giving it new content. And if you get into a back-and-forth discussion with someone on a review website about your company, Google thinks ‘Ah, there’s a lot about this company here, so we’ll rank this website high for searches on their company name.’
‘Now when someone does a search on your company, they are even more likely to see the negative review. You want to avoid that. In fact, you want the websites with negative comments to slip further down the Google rankings so they don’t appear on the first page or two of a search.’ Don Sorenson, “Protecting Your Company’s Online Reputation,” Direct Selling News, March 2011, http://www.directsellingnews.com/index.php/site/entries_archive_display/protecting_your_companys_online_reputation April 2, 2011
Of course, Fredericksburg home business owners should respond to complaints by actual customers with legitimate problems. However, consider carefully whether your customer service efforts should take place in an online public forum.
Other social media experts believe it helps a company in the long run to respond to negative reviews. Here is a link to an article that supports this view: http://mackcollier.com/study-responding-to-negative/
I hope this helps Fredericksburg online business owners understand the ramifications of responding to negative online reviews. For more information about owning your own home based business in Fredericksburg, contact me today. I have helped hundreds of Fredericksburg entrepreneurs live their dream of business ownership.
Cacao Distributor Adam Green
http://adampaulgreen.com/listen/
801.437.5984 931adampaulgreen@adampaulgreen.com
Fredericksburg, Virginia 22406
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I am Adam Green, and I am a Fredericksburg-based Xocai artisan chocolate distributor. I joined Xocai in July 2011. I sell the industry-leading X Power Squares and Xocai Omega Squares online and in Fredericksburg, Garrisonville, Fredericksburg, and Richardsville. Our valued Brooke customers recommend Xocai Omega Squares because Xocai Omega Squares askinosie chocolate will help you make money!.
Winner’s Circle is also a fantastic X Power Squares home-based business within 37 miles of the Brooke area. Virginia entrepreneurs can supplement their income by cashing in on a high-demand Virginia healthy artisan chocolate market. To learn more about Winner’s Circle, visit http://adampaulgreen.com/listen/.
Call me at 801.437.5984 to own your own X Power Squares business in Fredericksburg, Garrisonville, Fredericksburg, or Richardsville.
The URL for my personal Brooke Xocai chocolate web page in Fredericksburg, Virginia 22406 is http://adampaulgreen.com/listen/. The URL for another one of my 37 Virginia Xocai artisan chocolate web pages is http://adampaulgreen.com/youtube/. I also have a Virginia healthy chocolate page at http://adampaulgreen.com/videos/.







